Why Become a DM Corporate Partner?
Dance Marathon is consistently one of the most popular events on Northwestern's campus. With 750 dancers, 400 committee members, and
thousands of other students who are aware of and involved with DM throughout the year, our sponsors enjoy valuable campus-wide exposure. Invariably, DM attracts hard working, motivated, and successful students who strive to change their community and their world. As these thousands of movers and shakers begin careers or pursue graduate degrees in years to come, they could also be your most valuable customers.
Beyond campus, DM receives substantial local and national coverage in the media, and we strive each year to expand this coverage. Recently, the primary focus of this expansion has been towards the web, with the entire 30 hours of DM broadcast on this website. Each year, DM increases public awareness of the Dance Marathon message and the generosity of our sponsors through print media, television, and radio outlets as well.
Be Part of Dance Marathon 2008
TITLE SPONSORSHIP: $50,000+
All Miracle Level Benefits plus:
• Title sponsor of Dance Marathon 2008*
MIRACLE LEVEL: $30,000
All Dream Level Benefits plus:
• Named sponsor of one DM event AND one DM block*
• Three 30-second commercials
DREAM LEVEL: $20,000
All Hope Level Benefits plus:
• Named sponsor of one DM event OR one DM block
• Two 30-second commercials
• Large company logo on the Official DM t-shirt
HOPE LEVEL: $10,000
All Platinum Level Benefits plus:
• One 30-second commercial*
• Large logo will appear on: DM website, Official DM advertising & Official DM Sponsor Board
• Three large company banners for advertising in the Norris University Center
• Small logo on all Official DM e-mail announcements*
• Four DM Benefit tickets
PLATINUM LEVEL: $5,000
All Gold Level Benefits plus:
• Small logo will appear on: Official DM t-shirt*
• Press release announcing your partnership with DM*
• Two large company banners for advertising in the Norris University Center
• Recognition in “Thank You” advertisement appearing in The Chicago Tribune*
GOLD LEVEL: $1,000
All Silver Level Benefits plus:
• Small logo will appear on: DM website & DM advertising
• One large company banner for advertising in the Norris University Center
• Two DM Benefit tickets
SILVER LEVEL: $500
• Small logo will appear on Official DM Sponsor Board
• Recognition in “Thank You” advertisement appearing in The Daily Northwestern and The Emcee
• 2 DM VIP floor passes
• Official DM Certificate of Recognition
*SPONSORSHIP DETAILS
•TITLE SPONSORSHIP entails incorporation of the company name into the DM name and logo for the entirety of DM 2008. The company name will appear alongside the DM logo on all merchandise, literature, advertisements and on the website. This is a brand new sponsorship opportunity which will be extended to one company. Additional terms and conditions apply. Please contact the Corporate Relations co-chairs for further details.
• DM EVENTS include a Battle of the Bands, Basketball Tournament, Date Auction, Kids Fair, and Beer and Wine Tasting, among others. These events are held in the months leading up to DM. The event will bear the company name in the title and the company logo will appear on all publicity
materials distributed on the Northwestern University campus and in the surrounding Chicagoland area.
• DM BLOCKS are 3-hour themed segments, during which the music, videos and/or events can be tailored to company wishes. This will provide 3 hours of direct company publicity. The 30 hours of dancing are broken up into 10 uniquely-themed DM blocks.
• 30-SECOND COMMERCIALS are broadcast during DM to 600 dancers, 400 committee members, hundreds of spectators and thousands of webcast viewers. The commercial will be played during the commercial breaks on the Northwestern Channel 1 broadcast as well.
• PRESS RELEASE to be distributed both to media outlets in the Chicagoland area and near the location of your corporate headquarters.
• “THANK YOU” advertisements will appear in all publications listed in addition to those listed at preceding sponsorship levels.
• DM E-MAIL ANNOUNCEMENTS are sent at least twice a week to more than 2100 subscribers.
• DM T-SHIRTS are sold on the Northwestern University campus and in the Chicagoland area before and during DM. Other merchandise (e.g., key chains, headbands, etc.) are available for brand sponsorship alongside the DM logo.
