EVANSTON, Ill. – In its 44th year, Northwestern University Dance Marathon (NUDM) surpassed its #GivingTuesday goal of $100,000, raising $140,434. In one day, NUDM provided funding for over 14,043 coats for Cradles to Crayon’s Gear Up for Winter program; each coat costs Cradles to Crayons $10.
“For families in need, a Chicago winter can be debilitating,” said David L. Cotugno, Cradles to Crayons’ Senior Manager of Development. “No child should have to wait at the bus stop in below-freezing weather without a warm coat. Because of the Northwestern community, over 14,000 children in Chicago will have one less thing to worry about this winter.”
This year, NUDM broke an organization fundraising record, raising more money on Giving Tuesday than ever before.
“This day represents not only the biggest fundraising day in NUDM history, but also a showing of our community’s strength heading into the final 100 days before NUDM 2018,” said Alex Froy, one of NUDM’s Finance Co-Chairs.
On Giving Tuesday, NUDM also launched fundraising initiatives for its Dancer Grant Program in an effort to decrease the burden of fundraising on dancers. The Grant Program supplements fundraising for dancers on financial aid in partnership with Northwestern’s office of Student Enrichment Services. The money raised on Giving Tuesday from alumni, corporate sponsors and Northwestern faculty and staff will be anonymously allocated to the individual fundraising pages of dancers who receive matching grants through this program.
“The Dancer Grant Program is one way we are working to lower the financial barriers that go into participation,” said Ellen Furgis, one of NUDM’s Community Engagement Co-Chairs. “Last year, in its first year, the program saw almost 100 dancers benefit from this opportunity to receive fundraising support. We’re excited to expand the program after our successful pilot.”
NUDM 2018 will take place March 9 – 11 on the East Lawn of Norris University Center. Over 1,000 Northwestern students will dance for 30 hours straight to raise money for Cradles to Crayons and the Evanston Community Foundation.
“We cannot think of a better way to start the year than with the energy we saw on Giving Tuesday,” said Daniel Nussbaum, one of NUDM’s Executive Co-Chairs. “We have an incredible opportunity to combat childhood poverty right here in our own backyard. Giving Tuesday was only the beginning.”
Cradles to Crayons:
Cradles to Crayons provides children from birth through age 12, living in homeless or low-income situations, with the essential items they need to thrive – at home, at school and at play. They supply these items free of charge by engaging and connecting communities with excess resources–whether new or used items in good condition–with communities that are in dire need of these resources. By partnering with social service organizations, Cradles to Crayons is able to ensure that all donations go to a deserving child, for whom the donation was specifically requested.
For more information, visit www.cradlestocrayons.org.
Northwestern University Dance Marathon:
Now in its 44th year, Northwestern University Dance Marathon (NUDM) is one of the largest student-run philanthropies in the nation. Our mission is to unite the Northwestern, Evanston, and Greater Chicagoland community through awareness, service, education, and philanthropic fundraising. Every year, 1000+ dancers and committee members come together to create NUDM and dance for 30 hours straight to benefit NUDM’s primary and secondary beneficiaries. NUDM selects a different primary beneficiary annually, and NUDM’s long-standing secondary beneficiary is The Evanston Community Foundation. Since 1975, NUDM has raised more than $19 million for more than 30 different charitable organizations. NUDM is constantly striving to create an inclusive and enriching environment for the NUDM student body, our rotating primary beneficiary, and the Evanston Community Foundation.
For more information, visit www.nudm.org.
Celebrated on the Tuesday following Thanksgiving (in the U.S.) and the widely recognized shopping events Black Friday and Cyber Monday, #GivingTuesday kicks off the charitable season, when many focus on their holiday and end-of-year giving. Since its inaugural year in 2012, #GivingTuesday has become a movement that celebrates and supports giving and philanthropy with events throughout the year and a growing catalog of resources.
For more information, visit www.givingtuesday.org.