Privacy Policy

Last Revised: July 10, 2016

This website or application is operated by Northwestern University Dance Marathon (“NUDM”) a student group of Northwestern University. This privacy policy (“Policy”) explains how personal information is collected, used, and disclosed by NUDM with respect to your use of the this website and other affiliated websites and applications which display this Policy (the “Sites”). This Policy also applies to personal information collected on other web sites on our behalf by third party vendors. We reserve the right to change provisions of this Policy at any time, with or without notification. We will alert you that changes have been made by indicating on the Policy the date it was last updated on this page.

What is Personal Information?

As used herein, the term “personal information” means information that specifically identifies an individual (such as a name, address, telephone number, mobile number, e-mail address, or credit card number) and information about that individual or his or her activities that is directly linked to personally identifiable information. Personal information does not include “aggregate” information, which is data we collect about the use of the Sites or about a group or category of services or users, from which individual identities or other personal information has been removed. This Policy in no way restricts or limits our collection and use of aggregate information.

Collection of Personal Information

Information You Provide Us

Personal information may be collected in a number of ways when you visit our Sites. We collect all information you voluntarily provide to us, such as when you:

  • create an account or a profile,
  • make a donation,
  • make a purchase,
  • send us an email or sign up to receive email or text message updates,
  • fill out a form,
  • connect through a social network,
  • sign up to be a dancer, committee member or volunteer,
  • participate in a contest, game, promotion, or other activity,
  • use an interactive forum or feature of the website
  • or when you attend an event.

Such information may include personal information, including but not limited to:

  • your name,
  • mailing address,
  • email address,
  • phone number,
  • geographic location,
  • major,
  • graduation year,
  • gender,
  • ethnicity,
  • education,
  • Interests,
  • and credit card information.

We may receive more of such information from Northwestern University without you actively providing it. If this information is tied to personally identifiable information, it will be treated as personal information.

Information We Collect Automatically

When you use the Sites, some information is also automatically collected, such as your Internet Protocol (IP) address, your operating system, the browser type, the address of a referring web site, and your activity on our Sites. If you access the Sites from a mobile device, we may also collect information about the type of mobile device you use, your device’s unique ID, the type of mobile Internet browsers you use, and information about the location of your device. We treat this information as personal information if we combine it with or link it to any of the identifying information mentioned above. Otherwise, it is used in the aggregate only.

We may also automatically collect certain information through the use of “cookies” or web beacons:

  • Cookies are small data files stored on your hard drive at the request of a website. Among other things, cookies help us improve our Sites and your experience. Information obtained from cookies and linked to personally identifying information is treated as personal information. If you wish to block, erase, or be warned of cookies, please refer to your browser manufacturer to learn about these functions. When you view a video on our Sites, a third party may also set a “flash cookie” on your computer. Removing and rejecting browser cookies does not necessarily affect third party flash cookies used in connection with our Sites. To delete or disable flash cookies, please visit http://www.adobe.com/products/flashplayer/security for more information. However, if you choose to remove or reject browser or flash cookies, this could affect certain features on our Sites.
  • Web beacons are small, invisible graphic images that may be used on the Sites or in emails relating to the Sites to collect certain information about usage and effectiveness and monitor user activity on the Sites.

Collection By Third Parties

We may allow third parties to use cookies, web beacons, or other technologies or otherwise collect information about you in order to provide analytics and advertising services, including serving ads on the Sites or on other sites based on your visits to the Sites and other sites across the Internet and across various mobile applications. These entities may collect or receive information about your use of the Sites and other websites and mobile applications, including your IP address, browser, device information, pages viewed, time spent on pages, links clicked and conversion information. This information may be used by NUDM and others to, among other things, analyze and track data, determine the popularity of certain content, deliver advertising and content targeted to your interests and better understand your online activity.

Use of Personal Information

We use personal information collected through our Sites for the purposes described in this Policy or elsewhere on the Sites. For example, we may use personal information we collect:

  • to provide the services, products, or information you request, and to process and complete such requests and any related transactions;
  • to send you confirmations, receipts, updates, alerts, and support and administrative messages and otherwise facilitate your use of, and our administration and operation of, the Sites;
  • to notify you about important changes to the Sites;
  • to send you newsletters and otherwise provide you with information or services you request or that we think will be of interest to you, such as sending you information to keep you informed about various issues, events, resources, promotions, contests, products and services;
  • to connect you with other dancers, committee members, supporters, volunteers, and to solicit volunteers, dancers, committee members, donations and support for NUDM and organizations that we support;
  • to request feedback and to otherwise contact you about your use of the Sites;
  • to respond to your emails, submissions, questions, comments, and requests and to provide customer service;
  • to monitor and analyze site usage and trends, and to personalize and improve the Sites and our users’ experiences on the Sites, such as providing content, or features that match your profiles or interests, and to increase the Sites’ functionality and user friendliness;
  • to serve ads, on this Site or other websites or media, based on the information you provide and the actions you take;
  • to notify and contact contest and sweepstakes entrants; and for any other purpose for which the information was collected or for any other purpose for which we later determine it necessary to use your data.

We may store and process personal information in the United States and other countries.

Sharing with Third Parties

It is our policy not to share the personal information we collect from you through our Sites with third parties, except as described in this Policy or as otherwise disclosed on the Sites. For example, we may share personal information as follows:

  • with Northwestern University’s alumni campaign;
  • with vendors, consultants, and other service providers or volunteers who are engaged by or working with us and who need access to such information to carry out their work for us;
  • with organizations, groups or causes that we believe have similar principles or objectives;
  • when you give us your consent to do so, including if we notify you on the Sites, that the information you provide will be shared in a particular manner and you provide such information;
  • when we believe in good faith that we are lawfully authorized or required to do so or that doing so is reasonably necessary or appropriate to comply with the law or legal processes or respond to lawful requests, claims or legal authorities, including responding to lawful subpoenas, warrants, or court orders;
  • when we believe in good faith that doing so is reasonably necessary or appropriate to respond to claims or to protect the rights, property, or safety of NUDM, our users, our employees, our volunteers, copyright owners, third parties or the public, including without limitation to protect such parties from fraudulent, abusive, inappropriate, or unlawful activity or use of our Site;
  • to enforce or apply this Policy or our other policies or agreements.

 

We are not responsible for the actions of any service providers or other third parties, nor are we responsible for any additional information you provide directly to any third parties, and we encourage you to become familiar with their privacy practices before disclosing information directly to any such parties. Nothing herein restricts the sharing of aggregated or anonymized information, which may be shared with third parties without your consent.

Online Petitions

If you sign an online petition, you understand that such petition is public information and that we may make the petition, and your name, city, state, and any comments provided in connection therewith publicly available. In addition, we may provide such petitions or compilations thereof, including your comments, name, city, and state to national, state or local leaders, or to the press.

 

Social Sharing Features

The Sites may offer social sharing features and other integrated tools (such as the Facebook “Like” button), which let you share actions you take on our Sites with other media, and vice versa. The use of such features enables the sharing of information with your friends or the public, depending on the settings you establish with the entity that provides the social sharing feature. For more information about the purpose and scope of data collection and processing in connection with social sharing features, please visit the privacy policies of the entities that provide these features.

Interactive Features

You understand that when you use the Sites, information you post in profiles, blogs, forums and other interactive areas of the Sites, as well as any information you share with individuals through the Sites or share through social network sites, will be available to other users and, in some cases, may be publicly available. We recommend you be cautious about giving out personal information to others or sharing personal information in public or private online forums. We are not responsible for the actions of any third parties with whom you share personal information. In some cases, there may be privacy setting available regarding the information available to others, and we suggest you take time to familiarize yourself with these options and utilize these settings.

Links to Other Websites

Our Sites may contain links to other websites. Any personal information you provide on the linked pages is provided directly to that third party and is subject to that third party’s privacy policy. This Policy does not apply to such linked sites, and we are not responsible for the content or privacy and security practices and policies of these websites or any other sites that are linked to from our Sites. We encourage you to learn about their privacy and security practices and policies before providing them with personal information.

Data Security

NUDM takes reasonable measures to help protect information about you from loss, theft, misuse and unauthorized access, disclosure, alteration and destruction.

Opt Out

You may opt out of receiving text messages, updates and newsletters by following the instructions in those emails or text messages. If you opt out, we may still send you other types of emails, such as those about your use of the Sites or any donations or transactions.

Questions

If you have any questions about this Policy, please contact us at tech@nudm.org.